Freshfields Website Redesign
Crafting a digital experience as bold as the new brand
Freshfields isn’t your average law firm. Known for how they operate and perform, their new brand called for a digital experience that matched their bold approach and brand. I led the creative direction and design of a site that brought energy and clarity to the legal world. We also crafted a brand new find-a-lawyer experience that guides users to their perfect match, making the site not just a destination, but a tool people want to come back to again and again.
Client
Agency
Freshfields
Valtech
Dynamic color themes that keep things fresh
To bring the vibrant new brand to life without overwhelming users, we developed a flexible color system within the design system and website. This system allows each page to have its own unique theme by selecting from the broad color palette, creating varied and engaging experiences across the site. When a page theme color is chosen, all the CTAs, background highlights, and key accents automatically adjust to match, keeping the look cohesive and the navigation clear, no matter the color.
